When Donna and Geoff, owners of Breakaway Vacations, approached me, they were looking to revitalize their brand and strengthen their online presence. Their existing websites felt dated and disconnected, and they needed a cohesive digital strategy that would help attract new business while clearly representing their growing collection of vacation properties.

To address their goals, I developed a comprehensive web strategy centered around a “hub and spoke” model. The Breakaway Vacations website would serve as the main hub, connecting visitors to four distinct property sites - La Casa Cottages, Qualicum Landing, Tanglewood Beach Homes and The Currents at Otter Bay. This approach maintained the individuality of each location while reinforcing the overarching Breakaway identity.

I then designed and built four new websites - one for Breakaway Vacations and then one for three of the four remaining properties (Currents at Otter Bay to be redesigned at a later date). The challenge was to make each site feel unique yet unmistakably part of the same family. Through consistent branding, cohesive design elements, and a thoughtful user experience, each site now feels “familiar but distinct,” aligning perfectly with Donna and Geoff’s vision.

The result is a modern, unified online presence that positions Breakaway Vacations as a trusted and professional brand - and creates a seamless experience for travelers exploring their properties.

In addition to designing and developing their websites, I also helped refresh their marketing materials to support the updated brand identity. This included revamping the logos for Breakaway Vacations and its properties, and creating a brand-new logo for La Casa to better reflect its personality and setting.

To ensure consistency across all touchpoints, I also designed business cards for Breakaway and custom window decals for their company vans at La Casa Resort - turning their vehicles into moving brand ambassadors!