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CASE STUDY

Sylvia M. Zaradic

Sylvia M. Zaradic is a multi-talented performer who has spent three decades working in various creative mediums including voice over, live theatre & event performance, vocal coaching, singing & performance development, musical direction, and directing. She is also the owner and director of Purely Vocal Casting & Sound, a voice casting and Walla Loop Group agency.

Check out the website

The Story

Sylvia approached me with the goal of reimagining her online presence. Her previous website was heavily image-based, but she wanted a cleaner, more purposeful design - something she described as a “visual résumé” that clearly communicated her voice acting services.

The focus of the redesign was clarity and professionalism. The new site was built to highlight Sylvia’s range and expertise through well-organized sections that feature her voice demos, showcase testimonials from past clients, and make it easy for visitors to understand her offerings at a glance.

In addition to her personal site, Sylvia wanted to create a dedicated page for her company, Purely Vocal Casting & Sound. The goal was to give Purely Vocal its own identity while maintaining a consistent visual connection to Sylvia’s personal brand. This section highlights the company’s diverse portfolio and the many projects they’ve contributed to, reinforcing Sylvia’s credibility and breadth of experience.

The final result is a streamlined, professional website that allows potential clients to quickly get a sense of who Sylvia is, the quality of her work, and how to connect with her - all while maintaining a cohesive, polished brand experience.

What I Did

Website Design + Development

Website strategy and art direction

UI/UX design and development

Graphic Design

Website graphics and icons

Featured images and thumbnails

Favicon

Website Imagery

Image editing and optimization

Copywriting

Website content proofing

Deployment

Website launch

Website hosting configuration

Setup and configuration of website security

Setup and configuration of website analytics tools

Installation and configuration of SSL certificate

Troubleshooting and technical support

Additional Services

Domain and hosting support

Before

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After

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Showcase

Health for Humanity is a Canadian registered not-for-profit, volunteer-run organization that provides surgical services, primary care, public health, and educational services to communities in developing regions.

Custom Splash Page

Visitors are welcomed to Sylvia's website with a custom splash page featuring a standout testimonial.
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Key pages

A custom layout for their News page. Users can easily post formatted News posts that will automatically populate this archive page.
Purely Vocal Casting & Sound
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Gallery of performances and productions
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Kyle is patient, efficient, friendly and super easy to work and collaborate with. Changes and modifications happen quickly and he works from a client-centred approach. He re-designed my entire website and had it go live when he said it would. My new website continues to have the impact I was hoping it would and has ultimately helped grow my business.

Sylvia M. Zaradic

Voice Artist, Vocal Coach and Director
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